Aliento Fresco
Surreal product
Surreal product
Aliento Fresco.
Aliento Fresco is a breath stick that will keep your breath fresh and clean all day long. The package is designed to be surreal in order to subvert expectations about the product, and there is a companion ad that shows Aliento Fresco being used indirectly, promoting a credit card in the foreground. At the time of payment, the customer receives a breath stick and a mint to feel ready for whatever may come.