Boise City
Branding
Branding
Welcome. Your quick guide is a flyer – part of a series of promotional materials.
There is plenty to do and plenty to get excited about in Boise, which is what I have tried to communicate through this flyer. When you see the hot-air balloon, you think “Hot air balloons? If they have that, what else do they have?” Mystery is my friend here, encouraging anyone who sees the design work to assume that there is much more to discover – which there is!